Paying for college:
| New course | Graduate |
| First term offered : Winter 2012 | ||
| Course Prefix&Number | Descriptive Title | Credits/Hours |
| BA 625 | New Product Development | 4 - 0 |
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Abbreviation for Class Schedule(20 spaces) New Product Develop |
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Catalog Description: This course examines the principles and theory of new product development, in the context of marketing and marketing management. Students will gain knowledge and experience in the process of identifying issues relating to the challenges of product planning, strategy and implementation, as well as developing skills and abilities utilized in new product development. A number of new product development contexts are covered (including the development of both product and services), allowing students to develop proficiency in assessing and evaluating new product development opportunities and activities. |
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Course Goal and Objectives: Students are to learn the principles and theory of new product development, and develop the skills and understanding needed for successful participation in the new product development process. Upon completion of the course, students are to have a working knowledge of the product development process (learning outcome = ¿describe, define, and identify new product development principles¿), are to understand the tools and skills involved in new product development (learning outcome = ¿demonstrate and apply these tools and skills¿), and are to be able to evaluate these development efforts (learning outcome = ¿assess and choose appropriate efforts¿). |
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Justification for adding the course (e.g. alignment with other institutions, program revision, etc.): New product and services development are an integral part of any business endeavor, which has not of yet been addressed by the department¿s curriculum. The skills developed in this class are important in many of the industries employing our students (e.g., financial services, consumer goods, and creative industries), and benefit students with all areas of interest (econ, finance, accounting, marketing, management, MIS, Computer Science) by educating them about the new product/services development process. The course will be part of the CS/BUS management of information systems degree, and has already been offered as a BA 676 course and generated substantial interest. |
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Faculty and facilities needed: The course can be offered with existing faculty and facilities. |
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Brief Course outline: The course covers the various stages and processes utilized in the new product development (NPD) process. This includes an overview of the process, followed by a more in-depth assessment of ideation, opportunity evaluation, attributes, concept evaluation, testing, and screening, forecasting and product protocols, product and market testing, development and implementation, and product launch activities. |
| Step | Approver | Decision | Timestamp |
|---|---|---|---|
| 1 - Department | Hamid Bahari-Kashani | Approved | January 10 2012 |
| 2 - Division | Hamid Bahari-Kashani | Approved | January 10 2012 |
| 3 - Division Curriculum | Kristina Frankenberger | Approved | January 12 2012 |
| 5 - Graduate Committee | Marie LeJeune | Approved | January 17 2012 |
| 6 - Faculty Senate | Gavin Keulks | Approved | January 20 2012 |
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Comments: Approved in executive committee, 1/19/12. |
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| 7 - Dean | Stephen Scheck | Approved | January 25 2012 |
| 8 - Provost | Kent Neely | Approved | January 26 2012 |
| Syllabus BA 625.doc | Download |
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